How to Write a Company Bio: A Step-by-Step Guide

January 23, 2024

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How to Write a Company Bio That Connects With Customers

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

Make Your Company Bio Stand Out

Your company bio is one of the first opportunities you have to make a good impression. If it’s confusing or boring, potential customers are going to walk straight into the arms of your competitors who are able to showcase themselves in a fun, peppy way.

The Difference Between Company and Personal Bios

A company bio is slightly different from a personal bio that highlights your personal information and professional skills for a potential employer or to get a new job. It’s not a cover letter for entrepreneurs or a freelancer that lists out your job title or years of experience. Instead, it can go on your professional website to highlight why customers should buy your products and services.

The Challenge of Writing About Your Business

But here’s the thing. Writing about your business can be hard. You’re too close to your products and services.

Why you need a company biography to stand out

Plus, there’s so much you want to say, right? How can you possibly squeeze it all into a couple of concise paragraphs? But once you’ve got the foundations of your company bio, you can use it on your social media profiles, in your Twitter bio, as part of your LinkedIn summary, and on your company website.

Yes, it’s difficult choosing the right words to describe your business (especially if you don’t want it to look like you’re bragging), but learning how to write a company bio can put you in good stead for the future, especially in situations where you need to pitch your brand to customers and stakeholders.

It’s simple, really. Your company biography lets potential customers know who you are and what you do. It helps them determine off the bat whether you’re a good fit for them or whether they can trust your products or services in the first place.

But there are plenty of other reasons a professional bio is important:

  • Showcase your values: consumers today are keen to buy from brands that share the same values as them
  • Build connections: customers are more likely to care about brands they can relate to
  • Stand out: there’s so much competition today that it’s crucial for you to explain why your business is different from other startups

When potential customers can get a quick understanding of you, your offerings, and your values, they can then decide about whether they want to buy from you. And, if you manage to showcase your brand personality while you’re at it, you can start to forge deeper relationships with your audience.

The 3 things you need to include in a company bio

1. Your company story

The story behind your company is one of the things that makes it unique. No two businesses will have the same backstory, so this can help you stand out and connect with readers.

Start by noting down the answers to these questions:

  • When was the company started?
  • Who started it?
  • Where was the business started?
  • Why did you start the business?
  • How did you get from then until now? Any important milestones along the way?
  • What’s the story behind the company name?

The Foundations of a Strong Company Bio

When composing a company biography, it is crucial to weave the foundational elements into a compelling narrative. A mere list of facts won’t captivate the reader; instead, the story should be told in a way that engages and informs.

Example of a Compelling Bio

A prominent marketing platform provides an illustrative example of how to craft an effective company bio. The platform is touted as a comprehensive marketing solution for small businesses, aiming to empower millions of users globally with cutting-edge marketing tools, award-winning support, and engaging content. The company was established in 2001 and is headquartered in a major city, with additional offices in three other cities, signifying its expansive and profitable operation.

This example echoes the importance of highlighting key aspects such as the inception of the company, its mission, and its growth. It adopts a third-person narrative to maintain professionalism and credibility in its storytelling approach.

Our Company’s Journey

Reflecting on the origins of one’s company can add depth and relatability to its story. For instance, consider the narrative of two co-founders who began with a software consultancy at the turn of the millennium in Estonia. This backdrop sets the stage for a story of growth and transformation leading to the company’s current status.

1. The Origin Story

There was a realization of the need for insight into time allocation when the question arose: “How much time did we spend working on that again?” This question led to the creation of a time tracking tool. This tool offered clients detailed time reports, which they found highly valuable. Their enthusiasm for the reports grew to the point where they too wanted access to the time tracker, thus leading to the inception of the time tracking service.

The time tracking service is commended for presenting professional bios that not only include all the necessary information but do so with an engaging and amiable approach.

2. What Makes Your Company Different

In a market saturated with competition, standing out can be quite the challenge. However, there is always a defining characteristic that distinguishes one company from another. Perhaps it’s the size of the workforce, the unique materials used in products, or the fact that a significant portion of revenue is donated to charity. Whatever it may be, this distinctive trait becomes a cornerstone of a company’s identity within its industry.

Creating a Distinct Company Identity

It’s important to mention what makes you standout in your company bio so you don’t come across like “just another company in X industry”.

If you get stuck on this part, think about:

  • What you sell
  • Who you sell it to
  • What makes your products or services better than others
  • What customers have praised you for in the past
  • What you want to be known for

Celebrating the Courage to Live Fully

Welly is for everyone that was afraid to fall down, fail, get bumped, get scratched and did it anyway. Welly is for the wellness in all of us, however that looks, and for being prepared for whatever comes our way. We wear our bandages like badges of honor for a life fully lived.

Making a Simple Product Stand Out

Fun bandage brand Welly makes its products stand out by taking a relatively mundane but necessary item and turning it into something lived.

3. Your company’s mission and values

Your company’s mission and values will also set you apart from your competitors. There’s a very slim chance that all companies in your industry started for the same reason, so think about the things your business believes in and stands for.

Ask yourself:

Defining Your Business’s Core Values and Vision

Understanding the core values and vision of your business is essential to articulating your purpose and goals to a broader audience. Here are some questions to ponder:

  • What was the goal when starting this business?
  • What causes does your business believe in?
  • Are there certain things you want to promote?
  • What does your mission statement say (or, what would it say if you had one)?

It helps to outline your mission and values as your “vision.” For example, you can highlight what you hoped to achieve when you started your business, like starting a new trend or filling a need for something unique.

Conveying Your Business Motto: A Case Example

The business motto of a particular collaboration hub succinctly captures its vision to simplify, enhance, and make work life more productive. This platform is designed to bring the right people, information, and tools together to facilitate work. It serves a diverse clientele, from large corporations to small shops, enabling millions around the world to unify their team’s systems and drive their business forward.

OUR MISSION

Making commerce better for everyone

We help people achieve independence by making it easier to start, run, and grow a business. We believe the future of commerce has more voices, not fewer, so we’re reducing the barriers to business ownership to make commerce better for everyone.

Similarly, [Company Name] overtly states its mission as part of its wider company bio.

We’re [Brand Name]

We believe a more comfortable world is a better world. Everyone, no matter their circumstances, deserves to put on clean clothes that feel good. So we perfected socks, underwear, and t-shirts you’ll want to live in. Created apparel you’ll never want to take off. And for every item you purchase for yourself, we donate an item to someone affected by homelessness.

[Brand Name] is a great example of an e-commerce brand that is…

We wanted a better drink

It all started with alcohol, an industry that hasn’t evolved since prohibition. It’s still ruled by huge liquor companies that spend big to get their products on store shelves and in bars. And you’re stuck with their choices. Sketchy ingredients, too much alcohol, outdated aesthetics, and too many hangovers.

Something needed to change, and we knew alcohol could be different. Like food, it can come from organic farms, not factories. It can be created naturally with real fruits and botanicals, not artificial flavors. And it can be accessible.

Drinks brand Haus uses short paragraphs to outline its reasoning for starting the business in its company bio. The first sentence tells a story and keeps readers engaged.

Writing Your Company Bio: Connecting with Your Audience

If you’re wondering how to craft a company bio, we’ve got you covered. Once you’ve got the basics together for your company bio, you can start putting pen to paper. The writing process will be far easier if you already know what you want to say – after that, it’s all about putting it all together in a cohesive, conversational way.

1. Know your audience

First things first, you need to know who’s going to be reading your company bio. Understanding the motivations of these people and what they’re expecting from you is the first step in writing an engaging bio that keeps the reader’s attention.

Tailoring your company bio to your target audience will help you connect with them quicker and create deeper relationships, making it far more likely that they’ll choose you over a competitor.

Gaining Insights about Your Audience

Understanding that different individuals have varying expectations is key. For example, the expectation of someone seeking entertainment for their child’s birthday party will contrast with that of a person seeking solutions for professional needs. It’s common for one to prefer a light-hearted, fun-filled tone, while the other might look for a more serious and professional approach.

When familiarizing yourself with your audience, consider factors such as:

  • Basic demographic information, like age and location
  • Their interests
  • Their professional goals and desires
  • The challenges they’re facing
  • How your business can address those challenges

Assess what information you already have

Starting from scratch can be daunting when it comes to crafting your company’s bio. But you may find that, even if you feel you’re starting from zero, you have more resources and information at your disposal than you initially thought.

Write like you speak

There are so many dry, dull company bios out there that seem to simply state the facts about a business and not much more. While this does a good job of laying out who you are and what you do, it’s difficult for potential clients to suss out your personality and why you might be a good fit for them personally.

To spruce up your company bios, write like you speak. Imagine you were explaining your business to a new customer who’s interested in your services. It can help them easily understand your message.

How to Write a Professional Company Bio

Drafting your company bio is now a seamless process with the aid of a wide-ranging collection of templates. This includes options specifically designed for crafting a professional biography. All it takes is filling in your company’s details: its name, a brief description of its activities, and the desired tone for the text. Utilizing this cutting-edge AI, you will obtain an immediate company bio that can be implemented directly or customized to more closely align with your brand’s unique character.

Professional Tone for a Marketing Company

Company Name: [Company A]

Company Information: [Company A] is the best place to find magicians for your event. Whether you’re planning a party, need someone to perform at your next corporate event, or want some entertainment for an upcoming trade show, [Company A] has the perfect magician for you! We offer a wide variety of magical services and we encourage our customers to call us if they don’t see what they need on our website.

[Company A] is a marketplace that connects people who want to hire magicians with the best magicians in the area. [Company A] makes it easy for any event planner to find and book a magician by providing profiles, reviews, pricing options, and availability. We are connecting professional performers to the events they love – no more searching through Google or finding flyers on lampposts!

Informal Tone for a Company Hiring Out Magicians

Company Name: [Company B]

Company Information: [Company B] is the world’s first AI-powered legal matching service. We provide people with a free, personalized list of lawyers in their area who are skilled staff in specific legal fields. Networks find companies like ours because [Company B] builds and maintains professional profiles for them, showcasing their expertise to a vast audience of potential clients.

Creating a Memorable Company Bio

Writing just a few sentences for your company bio will not suffice. This bio is essentially the first impression you make on potential customers, and it’s crucial to captivate your audience from the beginning. By gaining a thorough understanding of who your audience is, you’re able to utilize existing materials to forge a dynamic company bio that truly reflects the essence of your brand’s personality.

Getting Started

Unsure of how to begin crafting your company bio? A comprehensive guide is available to help you navigate the process, ensuring that you have a solid foundation to work from. With the proper resources, you’re empowered to create an engaging bio swiftly.