“How to Create Effective AI Content Briefs for SEO Success”

January 23, 2024

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AI for Content Briefs: Perfect Partner Or Hard Pass?

Looking for ways to save time as a content creator? Skip the AI automation tools. Instead, learn how partnership is key to making AI for content briefs work.

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AI for Content Briefs: Perfect Partner or Hard Pass?

In 2022, a survey listed the top three challenges experienced by content creators of all experience levels. Having enough time for everything was number two, second only to growing one’s audience.

So as someone charged with writing content briefs, ask yourself, “If AI can help me write content briefs effectively, should I use it?”

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“If there was a tool that could help me streamline my entire content creation process, including helping me write better content briefs faster, should I use it?”

Yes. Yes you should. And the tool you should use isn’t a content brief generator, one with templates that can crank out content outlines, headlines, and such. The tools you should be using to save tons of valuable time are AI writing tools.

Using AI for Content Briefs to Save Valuable Time

Despite all the buzz, we’re a long way off from AI being able to handle creative, strategic tasks (like writing content briefs) all on their own. But tools can be invaluable working alongside us, simplifying and accelerating the aspects of brief writing that can bog us down. For instance:

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Inspiration Gets Easier

It takes work to crack a good idea. For content briefs, this often entails writing variations of what you’re thinking as you drill down into your inspiration. AI tools facilitate the process of making creative iterations.

By prompting AI to generate variations on pieces of your writing quickly, you spend less time tinkering and more time thinking, strategically deciding which unique angles and approaches fit the task at hand best.

Research Gets Enriched

For a while, AI tools have been good at analyzing large amounts of data. However, recent advancements have led to AIs excelling in deriving insights from data and providing content marketers with the insights needed to tailor a content brief to an audience.

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The Importance of Keyword Research and Topic Planning

The fact that certain tools can assist with keyword research and topic research benefits both content planning and content strategy. Furthermore, the addition of chat functionality makes analysis like this much more accessible to those who don’t happen to have a research background.

Your Style Stays Established

While often related to the creative aspects of content marketing, the tone of voice is vital for good brief writing because part of what makes a brief effective is cohesive and recognizable writing. This can become even more challenging when business and/or brand standards come into play.

This means that the ability to maintain a consistent tone of voice is essential, even when adopting different voices for varied contexts, due to the understanding of what makes those voices distinct.


You’ll Reduce Errors, While Increasing Output

Error reduction is another benefit of an AI that learns how you want it to write. While content briefs should be brief, the occasional error can slip in there, especially when deadlines are breathing down your neck.

In addition to catching and correcting grammatical errors in your briefs, tools help you keep your writing consistent, especially at scale. Writing better briefs faster means your output will naturally [begin to scale], but when you’ve partnered with the right AI tool, these gains in output won’t come at the cost of consistency.

So, with an abundance of potential benefits, it’s clear that using AI for content briefs is a smart way to optimize your workflow. But to maximize these benefits, you must know how to partner with artificial intelligence.

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The Ins and Outs of Using AI for Content Briefs

Using AI for content briefs isn’t much different than using any resource that can help you do your work better—understand how to use a given tool both ethically and responsibly, and you can be sure you’re not “cheating” your way to success. For using AI tools, this means the following:

AI Usability to Keep In Mind

  • All writing tools have a lot of capabilities. But each will also have limitations, some inherent to partnering with any AI, and some unique to the tool itself. Be prepared to review the work AI contributes to your content briefs. Always provide oversight, ensuring the different aspects of the brief come together cohesively.
  • As with other aspects of assisted content writing, think of what the AI provides as a starting point. Tools like AI can accelerate the content creation process, but they’re not a replacement for the human touch—your expertise, your voice, and your understanding of your audience still play the pivotal role.

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Embracing AI Writing Assistance Ethically

Best-in-class AI tools help you maintain utmost focus on your audience. Some AI writing tools allow you to enter important audience info as part of their brief templates or writing workflows. Use them.

In the world at large, professionals give proper attribution when it’s needed and respect the intellectual property of others. AI is amazing, but it can’t tell right from wrong. It’s on you to keep your brief-writing-buddy above-board, ethically.

Overall, remember that you’re inviting AI tools into your world, which means they need to work the way you do, not the other way around. And keeping the above in mind as you work together on your briefs will ensure that’s exactly how things go.

Speaking of “go,” let’s get your first AI-assisted brief moving.

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First off, make a list of AI tools you’d like to demo for your content brief writing. And if you want to save a little extra time, we’ve got a good list you can use [with pros and cons, pricing, etc.]. On that list, we recommend diving in with any tool that offers a free tier or a free trial. By doing so, you can better audition how each works as you learn what it can and can’t do as part of your workflow.

Then, follow some basic best practices to ensure you’re writing content briefs that will lead to high-quality content:

Clearly Define Your Content Goals

Every piece of content needs a relevant, clearly defined goal. Sure, writing briefs can be fun. But what do we want to actually accomplish in the end? Prioritizing goals in your briefs is additionally important when using AI tools—because all that iteration and ideation we mentioned above needs a pivot point to remain relevant, and, in your briefs, that pivot point should be the goals of your content.

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Practice Entering Clear Input and Instructions

With a given goal in mind, now practice providing the AI tool with relevant information and context. Experiment with how the tool allows you to enter and retain information about your target audience. For example, do you have to enter and re-enter this info each time you generate a brief or does chat functionality allow the tool to “remember” audience details as you work on each section of your brief?

Work to include any other details you feel are important, including specific points you want covered, the industry the brief is referring to, the type of content to be generated, etc. Remember, despite being trained on thousands, if not hundreds of thousands of pieces of content, AI can’t really “know” anything. All it has to work with is what you prompt it with, so if it’s important to your brief, make sure you’ve got a way to tell your AI about it.

However, just as in traditional brief writing, questions will pop up over time. That’s normal, so keep a running record of these as they arise.

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AI for Content Briefs: Questions We Hear Frequently Asked (FAQs)

Are AI-generated content briefs reliable and accurate?

There are tools on the market that claim to be able to generate content briefs for you, completely on their own. While modern AI is both advanced and rapidly advancing, it will never be wise to trust AI to fact-check itself. Always endeavor to fact-check yourself.

How do I make sure the content I create with AI is unique and not plagiarized?

Always make sure you have an understanding of how a given tool works before you integrate it into your workflow. Ensure the integrity of your content by utilizing your own checks and balances.

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Reputable AI tools are specifically built to ensure the content they create is original. However, this is another excellent reason to always review the content your AI tool creates so you can be completely sure.

How do AI tools make sure the content briefs they help produce will lead to high-quality content that engages my target audience?

No content brief, human-created or AI-human-created, is guaranteed to lead to engaging content. And buyer beware when reviewing any AI tool (or human, for that matter) that claims every single brief produced will lead to ground-shaking work. That said, tools employ natural language processing (NLP) and natural language understanding (NLU) as part of their training. In doing so, they can work out why language works, not just what has worked in the past. This means the language you partner on to put in your content briefs should be inherently engaging.

Do NLP and NLU allow AI tools to understand brand tones of voice?

[Response about AI, NLP, and NLU relating to the understanding of brand tones of voice omitted due to content restrictions]



Understanding AI’s Capability to Mimic Brand Voice

Thanks to NLP (Natural Language Processing) and NLU (Natural Language Understanding), advanced AI tools can learn how a specific brand sounds in writing. They can also use that understanding to write in the desired tone of voice while generating entirely new and unique content. However, the effectiveness of AI in learning depends significantly on the quality of inputs it receives. This emphasizes the importance of providing detailed examples and clear guidelines when giving prompts to AI.

The Learning Curve of AI Tools for Content Creation

Getting to grips with any new tool requires an investment of time, and AI tools for content creation are no exception. They often demand more dedication to trial and experimentation, as finding the right AI solution that aligns well with your content creation workflow can take time. Nonetheless, some AI tools prioritize ease of use, presenting user-friendly interfaces that shorten the learning period. Even though there might be a learning curve, many of these AI-powered tools are designed to be approachable and easy to integrate into your content strategy.

Cost-Effectiveness of AI Tools for Content Briefs

Whether incorporating AI tools into your content brief creation process offers value for money will depend on several factors, such as time savings, efficiency gains, and the quality of the output.

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The Cost of AI Tools

Well, the costs of using an AI tool will vary depending on which you feel suits you best. Again though, look for tools with free trials and tiers. But also explore which tools offer value adds, like free browser extensions that bring AI to wherever you’re doing your work, and ongoing training to help you get the most out of the tools you do choose to invest in.

Our Conclusion, In Brief

Even by focusing just on using AI for your content briefs, you’ll quickly discover how much potential these tools have in the business world at large. In the meantime, though, you can enjoy learning how to do what you do well, better—not to mention faster than you would have thought possible.

And remember, tools like [tool_name] make jumping in and starting to learn easy. In fact, [tool_signup_shortcode], and you’ll also get your first 10,000 words at no cost, which can be helpful because we know as well as you do that the first draft of a brief tends to be anything but.